Patagonia Long Root Ale

Patagonia Long Root Ale: Visual Campaign with Label Design Collaboration
For the renowned brand Patagonia, Ariel Palanzone created a striking visual campaign for its Long Root Ale.

For this project, Palanzone was responsible for the art direction and overall visual conceptualization. It's important to note that the beer's label and logo design were developed by Hype Type Studio® in L.A., California, U.S.A. Palanzone's work focused on creating a cohesive and compelling visual narrative that complements the brand and product identity, conveying its essence through photography and composition.