Brutalistic art series

Ariel Palanzone's "Neo-Brutalist" series is a bold visual statement that fuses the imposing aesthetics of Brutalism with the functionality and innovation of Neo-Bauhaus. This art-directed collection is expressed through a distinctive industrial visual language, characterized by bold geometric forms, stark contrasts, and striking typography.

Central to this series is the deep exploration of materials and the combination of textures. Inspired by the "rawness" of Brutalism, which embraces exposed concrete and geometric forms, the "Neo-Brutalist" series incorporates "raw and unpolished" elements, including "unfinished textures" and "rough or unrefined surfaces." However, unlike the harshness of its predecessor, Neo-Bauhaus introduces "subtle attributes of softness, color, and texture," creating a contemporary and more refined look. This fusion is masterfully achieved through 3D and graphic design, allowing for precise texturing and rendering to bring these tactile qualities to life.

Applied to various editorial pieces, such as posters, the series uses 3D and graphic design to create compositions that not only capture attention but also convey a profound message of personal reassembly and reconstruction. It is an invitation to reflect on resilience and transformation in the contemporary landscape.

Sound design: Jürgen Branz